Getting to know Dema
  • 🙈TL;DR (<1min read)
  • 🛍ī¸Expanded Summary
  • 📹Demo
  • 💰Unit Economics
  • đŸ¯User Value Proposition
  • đŸ¤ŋDeeper Dive
    • đŸ¤¯The Problem & its data
    • đŸĨŖThe Operational Plan
    • 💡The Solution Construct
    • 🙏The Vision: Sovereign Portable Reputation
  • ❓Answers to some Q's
    • ⚙ī¸Operating Principles
    • đŸĢ‚What we decentralized
  • â›ŊWant to help? Here's how!
Powered by GitBook
On this page

Expanded Summary

PreviousTL;DR (<1min read)NextDemo

Last updated 1 year ago

Marketplace collected >$300B in fees in '23 causing seller consolidating & driving higher consumer prices

In '23, excluding shipping, marketplaces (in the US, CAN, UK & EU) collected >$300B in fees. Netting out inflation, this drove higher shopper prices. So what's causing this?

  • Rising Marketplace Selling Fees: At 20%+ in fees & growing, less capitalized sellers get squeezed as they can't pass enough to shoppers while staying afloat.

  • "Preferential" Ad Fee Practices: Marketplace shopper traffic is leveraged into seller ad-bid wars. Better capitalized sellers squeeze others out of business. Shoppers see more selection but it's controlled by fewer sellers. "Seller aggregator" funding has grown by >10x vs '19.

This happens because marketplaces have no seller & shopper representation when policy change & rising fees are positioned as "beneficial".

Dema is a decentralized e-commerce marketplace with:

  • 100% User Governance: Only sellers & shoppers can govern; no "bait/switch" policies.

  • Lowest Fee: A single fee that is 10x lower (>3x on day one) vs 25%+ & rising elsewhere.

  • "Amazon selection @ Costco Pricing": Min of 5% off any site's even-discounted prices.

  • Free Ownership: >50% ownership is given away to sellers & shoppers for selling/buying.

  • A Frictionless UX: Sell & shop anywhere. Pay/settle with a single click, even using crypto.

Day One Savings

At a 7.5% fee, sellers >2x their profit. Shoppers get 5% off any price (even discounted ones).

Instant Ownership

Sellers & shoppers receive free ownership instantly. More than 50% is being given away.

Zero to minimal changes

Dema sellers & shoppers can use it at Amazon or any site. No new stores. No new policies.

On-chain programmed fee drops improve competition & prices

By programmed contract, selling fee drops to 2.5% automatically. Result: Better competition.

Transparent algorithms & policies users control

A rich UX where search/ad algos & features are (not only) requested by but under user-control.

Via live prototype demo:

  • >100 sellers with >90% sign up rate

  • >200 shoppers

What does "Frictionless UX" mean?

Dema has no storefronts to shop at, sell from, build or manage. Shoppers & sellers can shop or sell on Amazon (or anywhere else Dema targets) with zero to minimal changes to their shopping habits & seller order management backend processes. The demo video will crystallize this better.

  • Available on mobile or desktop browser: As familiar a UX as shopping & selling on web2.

  • Browse wherever, add to a cart that travels along. Pay (even with crypto) in a single click.

  • Sellers make no changes to where/how they list & no changes to order mgmt systems.

  • Seller logistics processes remain the same. Dema is not involved in moving goods.

So "enough telling you" stuff!... Let's "show you!" the UX demo ✅

🛍ī¸
👌
🏄‍♂ī¸