🛍️Expanded Summary

The Problem

Marketplace collected >$300B in fees in '23 causing seller consolidating & driving higher consumer prices

In '23, excluding shipping, marketplaces (in the US, CAN, UK & EU) collected >$300B in fees. Netting out inflation, this drove higher shopper prices. So what's causing this?

• Rising Marketplace Selling Fees: At 20%+ in fees & growing, less capitalized sellers get squeezed as they can't pass enough to shoppers while staying afloat.

• "Preferential" Ad Fee Practices: Marketplace shopper traffic is leveraged into seller ad-bid wars. Better capitalized sellers squeeze others out of business. Shoppers see more selection but it's controlled by fewer sellers. "Seller aggregator" funding has grown by >10x vs '19.

This happens because marketplaces have no seller & shopper representation when policy change & rising fees are positioned as "beneficial".

Solution: Dema

Dema is a decentralized e-commerce marketplace with:

• 100% User Governance: Only sellers & shoppers can govern; no "bait/switch" policies.

• Lowest Fee: A single fee that is 10x lower (>3x on day one) vs 25%+ & rising elsewhere.

• "Amazon selection @ Costco Pricing": Min of 5% off any site's even-discounted prices.

• Free Ownership: >50% ownership is given away to sellers & shoppers for selling/buying.

• A Frictionless UX: Sell & shop anywhere. Pay/settle with a single click, even using crypto.

Why sell/shop on Dema?

Day One Savings

At a 7.5% fee, sellers >2x their profit. Shoppers get 5% off any price (even discounted ones).

Instant Ownership

Sellers & shoppers receive free ownership instantly. More than 50% is being given away.

Zero to minimal changes

Dema sellers & shoppers can use it at Amazon or any site. No new stores. No new policies.

On-chain programmed fee drops improve competition & prices

By programmed contract, selling fee drops to 2.5% automatically. Result: Better competition.

Transparent algorithms & policies users control

A rich UX where search/ad algos & features are (not only) requested by but under user-control.

Vetted by

Via live prototype demo:

• >100 sellers with >90% sign up rate

• >200 shoppers

What does "Frictionless UX" mean?

Dema has no storefronts to shop at, sell from, build or manage. Shoppers & sellers can shop or sell on Amazon (or anywhere else Dema targets) with zero to minimal changes to their shopping habits & seller order management backend processes. The demo video will crystallize this better.

• Available on mobile or desktop browser: As familiar a UX as shopping & selling on web2.

• Browse wherever, add to a cart that travels along. Pay (even with crypto) in a single click.

• Sellers make no changes to where/how they list & no changes to order mgmt systems.

• Seller logistics processes remain the same. Dema is not involved in moving goods.

So "enough telling you" stuff!👌... Let's "show you!" 🏄‍♂️ the UX demo ✅