🛍️Expanded Summary
Marketplace collected >$300B in fees in '23 causing seller consolidating & driving higher consumer prices
In '23, excluding shipping, marketplaces (in the US, CAN, UK & EU) collected >$300B in fees. Netting out inflation, this drove higher shopper prices. So what's causing this?
Rising Marketplace Selling Fees: At 20%+ in fees & growing, less capitalized sellers get squeezed as they can't pass enough to shoppers while staying afloat.
"Preferential" Ad Fee Practices: Marketplace shopper traffic is leveraged into seller ad-bid wars. Better capitalized sellers squeeze others out of business. Shoppers see more selection but it's controlled by fewer sellers. "Seller aggregator" funding has grown by >10x vs '19.
This happens because marketplaces have no seller & shopper representation when policy change & rising fees are positioned as "beneficial".
Dema is a decentralized e-commerce marketplace with:
100% User Governance: Only sellers & shoppers can govern; no "bait/switch" policies.
Lowest Fee: A single fee that is 10x lower (>3x on day one) vs 25%+ & rising elsewhere.
"Amazon selection @ Costco Pricing": Min of 5% off any site's even-discounted prices. ℹ️
Free Ownership: >50% ownership is given away to sellers & shoppers for selling/buying.
A Frictionless UX: Sell & shop anywhere. Pay/settle with a single click, even using crypto.
Day One Savings
At a 7.5% fee, sellers >2x their profit. Shoppers get 5% off any price (even discounted ones).
Instant Ownership
Sellers & shoppers receive free ownership instantly. More than 50% is being given away.
Zero to minimal changes
Dema sellers & shoppers can use it at Amazon or any site. No new stores. No new policies.
On-chain programmed fee drops improve competition & prices
By programmed contract, selling fee drops to 2.5% automatically. Result: Better competition.
Transparent algorithms & policies users control
A rich UX where search/ad algos & features are (not only) requested by but under user-control.
Via live prototype demo:
>100 sellers with >90% sign up rate
>200 shoppers
What does "Frictionless UX" mean?
Dema has no storefronts to shop at, sell from, build or manage. Shoppers & sellers can shop or sell on Amazon (or anywhere else Dema targets) with zero to minimal changes to their shopping habits & seller order management backend processes. The demo video will crystallize this better.
Available on mobile or desktop browser: As familiar a UX as shopping & selling on web2.
Browse wherever, add to a cart that travels along. Pay (even with crypto) in a single click.
Sellers make no changes to where/how they list & no changes to order mgmt systems.
Seller logistics processes remain the same. Dema is not involved in moving goods.
So "enough telling you" stuff!👌... Let's "show you!" 🏄♂️ the UX demo ✅
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